This is part of a letter I just received from Curt and Patty Epler. They ranch near Cheyenne, Wyoming. (Reprinted with their permission)

Hello,  I just finished our book (“Smile and Mean it”) yesterday. Picked it up and could not put it down.

I laughed, cried, thought, learned and totally enjoyed every page. Thanks for putting in the time and effort.  All of your numbers on schools, dogs, meetings, places you have lived, etc. got me thinking. Since we started using Bud’s marketing, we  have sold and bought over 85,000 head of cattle. Every trade was sell-buy. It enabled us to pay for this ranch and live an unbelievably amazing life.

Our success comes from never trying to ‘tweak’ what you and Bud were teaching. We took the basics, worked on them and got really good results.