This is part of a letter I just received from Curt and Patty Epler. They ranch near Cheyenne, Wyoming. (Reprinted with their permission)

Hello,  I just finished our book (“Smile and Mean it”) yesterday. Picked it up and could not put it down.

I laughed, cried, thought, learned and totally enjoyed every page. Thanks for putting in the time and effort.  All of your numbers on schools, dogs, meetings, places you have lived, etc. got me thinking. Since we started using Bud’s marketing, we  have sold and bought over 85,000 head of cattle. Every trade was sell-buy. It enabled us to pay for this ranch and live an unbelievably amazing life.

Our success comes from never trying to ‘tweak’ what you and Bud were teaching. We took the basics, worked on them and got really good results.

In the process of collecting material for a book about Mom and Dad’s life, I (Tina) realized the depth and importance of material on the subscription website written by Dad about livestock marketing. I had read them all at the time Dad wrote them, but hadn’t re-read them recently. Also, the process of reading through the posts on the website starting with the earliest ones is a little tedious (at best).

In talking with Mom and Richard, we tried to think of the best way to distribute Dad’s writings about marketing. We decided to transcribe the marketing DVD for the introduction to Dad’s marketing techniques and then include almost all of the posts from the website on the topic of marketing in a form that’s much easier to read and digest. You can even make notes on the margins!

The name we chose for the book, “Proper Livestock Marketing,” is taken from Dad’s repeated reference to the word “proper” to describe his marketing thought process just as he used it to describe his stockmanship.

Along with the 340 page, spiral bound book, buyers will receive a thumb drive with all the livestock marketing excel files Richard and I have developed along with access to the Hand ‘n Hand website for updates and videos explaining their use (a $225 value!). We have also designed and included some paper worksheets for those who want or need to do the work by hand.

Lifetime access to the stockmanship.com/subscription website (a $200 value!) will also come with the book.

To order your book

The price of the book is $400 U.S. which includes postage to U.S. locations. For orders to Canada, please include an additional $25 U.S. For orders to Australia, please include an additional $35 U.S.

Click here and scroll to the bottom of this new page for ordering information.

Tina and Richard took 2019 off to write The Bud & Eunice Book, but they are already scheduling schools for 2020. Their first will be a Marketing and Stockmanship School February 10-12 in Springfield, Missouri during “Bud Week.”

Read their full schedule here.

Wally has the following Marketing schools scheduled:

• January 21-24, 2020 in Claremore, OK. Click here for more information and here for the registration form.
• March 24-27, 2020 in Claremore, OK. Click here for more information and here for the registration form.

Read more about Wally and his school on his website here: olsonranchllc.com

On March 1 we came up with the idea of transcribing the Bud Williams Marketing DVD and putting it together with all the posts from the subscription website into a book.

Today, June 17, we are shipping out the first books! If you have already ordered your copy, it will ship now. If you haven’t ordered yet and want to, click here for ordering information.

Richard and Tina came over to help with the first shipping (Tina took photos and wrote this web post).

[Note from Tina] Mom, Richard, and I have been talking about writing the book about Mom and Dad’s life for a long time now. Finally, we realized that, if we don’t start on it and really put some focus into it, it just won’t happen. Therefore, we have decided to not teach ANY Hand ‘n Hand Livestock Solutions schools in 2019 (except the 3 day Marketing and Stockmanship School in February just before the 2019 Bud Summit) so we can focus on collecting the information and writing the book.

Watch for notice that the book is ready to order!

Richard and I were so happy to have Mom join us for our recent trip to California to put on a Marketing and Stockmanship school in Eureka. Mom, Dad and I lived in that area for my life before I left for college, and it was great to visit some places we had lived and visit with folks we had known back then. Here are the two group pictures, and click here for more photos from the school and our trip.

–Tina Williams

I’m happy to recommend the Stockmanship and Marketing schools Tina, our daughter, and her husband, Richard McConnell are now putting on.

Visit their webpage at Hand ‘n Hand Livestock Solutions

From a friend in Iowa:    We have just recently gotten back into some calves and so far things are going well. We’ve been watching Yours and Buds video a lot lately and it never ceases to amaze us of the new things that we pick up on each time we watch the same video. Truly astounding that one can just over look things that they perceive as not pertaining to them. There is just so much information in there and each time we watch we are at a different level of learning and doing different things at the time. You both just keep on helping us, what awesome friends you have been.

I have often told people “You can watch our videos ten times and pick up new and valuable information each time you view them.”  Eunice – Springfield, MO

Comment: . . . .we’re dry but cattle are doing amazingly well! Here’s some of the best numbers I have ran in a while. Sold 750# yrlng steers $1.38 – $1035hd Bought 688# steer and bull calves $1.255 – $863 cost of gain plus a dime profit – $1.06!

That’s $112 profit in 40 days in the worse drought with the highest feed cost ever!  I’m so glad you taught me to look for opportunity instead of complaining about stuff I have no control over.