Announcing our new Book, “Proper Livestock Marketing 101”

Posted June 16th, 2019 — Filed in Marketing

In the process of collecting material for a book about Mom and Dad’s life, I (Tina) realized the depth and importance of material on the subscription website written by Dad about livestock marketing. I had read them all at the time Dad wrote them, but hadn’t re-read them recently. Also, the process of reading through the posts on the website starting with the earliest ones is a little tedious (at best).

In talking with Mom and Richard, we tried to think of the best way to distribute Dad’s writings about marketing. We decided to transcribe the marketing DVD for the introduction to Dad’s marketing techniques and then include almost all of the posts from the website on the topic of marketing in a form that’s much easier to read and digest. You can even make notes on the margins!

The name we chose for the book, “Proper Livestock Marketing,” is taken from Dad’s repeated reference to the word “proper” to describe his marketing thought process just as he used it to describe his stockmanship.

Along with the 340 page, spiral bound book, buyers will receive a thumb drive with all the livestock marketing excel files Richard and I have developed along with access to the Hand ‘n Hand website for updates and videos explaining their use (a $225 value!). We have also designed and included some paper worksheets for those who want or need to do the work by hand.

Lifetime access to the website will also come with the book.

To order your book

The price of the book is $400 U.S. which includes postage to U.S. locations. For orders to Canada and Australia, please include an additional $25 U.S. For postage or payment from other locations, call or email Eunice at 417-719-4910 or

We must collect 8.1% sales tax if we ship to a Missouri address.

Mail a check in U.S. funds made out to “Bud Williams Stockmanship” for the price (plus shipping or sales tax if applicable) along with your name, mailing address, phone number, and email address to:

Eunice Williams
1519 E Erie St, Apt #206
Springfield, MO 65804

Hand ‘n Hand Livestock Solutions Upcoming Schools

Posted November 23rd, 2019 — Filed in Calendar, Marketing, Stockmanship

Tina and Richard took 2019 off to write The Bud & Eunice Book, but they are already scheduling schools for 2020. Their first will be a Marketing and Stockmanship School February 10-12 in Springfield, Missouri during “Bud Week.”

Read their full schedule here.

Wally Olson Marketing Schools

Posted November 21st, 2019 — Filed in Marketing

Wally has the following Marketing schools scheduled:

Read more about Wally and his school on his website here:

Low-Stress Livestock Handling Clinics

Posted November 12th, 2019 — Filed in Calendar, Stockmanship

Join Whit Hibbard and Dawn Hnatow for their Introductory Clinic March 5-6, 2020 in Weatherford, Texas and their Intermediate Clinic March 12-13, 2020 near Ponca City, Oklahoma.

For clinic details and to reserve your seat, email or call 972-521-6150.

We Share a Soapbox

Posted September 29th, 2019 — Filed in Stockdogs

Thank you very much.  A little background. I have been working cattle with dogs for 40 years.  I have been to many clinics and trials. I have learned a lot at them many of the things have been helpful but it is just not what I do with dogs in real working situations. My dogs were too mechanical and lost their ability to think on their own. I mostly use my dogs to gather and pen. I have problems having dogs that are strong enough to fetch the cattle  so  sometimes they hold them up and I have to move the cattle myself. Some of this maybe due to the fact that many of the methods I have been taught back the dogs off in the early training. I have never been to one of your seminars but I have purchased some of your videos and studied Bud’s methods. The stock dog articles just make sense to me. For example you can spend hours downing a dog to teach rate and some of them just don’t understand and if they do it takes forever. Yet a dog that learns a job when to push and when to back off understands rate. At many of the stock dog clinics people tell you that working sheep and cattle is the same when in my experience this has not been true.  When I am called to pen cattle for people the biggest problem is stopping the spoiled cattle from running off into dense timber etc.. To me this is a totally different situation from cattle that are in a group and you just need help moving them. When my dogs locate cattle out of my sight that are trying to run off knowing commands doesn’t  do much good. It is just a different deal when holding up cattle that are trying to escape than it is with cattle standing in an arena or open field while you work a dog on flanks , walk up , down , get out etc.  At a trial more points are awarded for the outrun , lift and fetch  with maybe 5 points for the pen.  In real life if the dog makes a perfect outrun and lift but you don’t pen you don’t get to market which is what it is all about if you are raising cattle to sell.  I’ll get off my soap box just glad to find information on working a dog in real life situations . Thanks again for the website and information.

Just Drive ’em

Posted August 8th, 2019 — Filed in Stockmanship

Doug Ferguson sent us this story—

We repeatedly discuss the benefits of stockmanship. Never in my mind could I ever imagine that I’d be in the situation I was in last week, and my stockmanship skill came in handy.

I was driving across Nebraska on I80, going about 80 mph, when I got passed by a few cars like I was sitting still. Within a handful of seconds, we were slamming on our brakes and coming to a very hard stop. Just a couple hundred yards in front of me there was a pile up that blocked the road.

I sat there for roughly half an hour before one lane was opened up. Traffic began to flow through, but it was a lot of stop and go. I assumed it was because emergency vehicles were moving. I couldn’t see much with the cars in front of me. As I passed by the accident, it was one of those where you’re sure someone just died.

I then discovered the reason for stop and go traffic was because there were cattle on the road. The first responders, tow truck guys, and volunteer fire fighters were trying to make a semi-circle around them and hold them against the fence that runs along side the road. This was not working too well. The cattle were trying to run past their pressure away from the fence and kept getting on the road. As you can imagine, there were a lot of first responders, sirens, helicopters and so on, and they were trying to hold the cows in that same area.

I debated with myself if I pull over or drive on. I really didn’t want to be late to the cattle auction. I pulled over. A state trooper was not happy with me for stopping. I’ll put it this way, after an exchange of colorful words between him and I, I was finally able to convince him to, “let me take care of this problem over here (pointing at the cows). I’m good at what I do. I’ll eliminate the problem and make it safer for everyone. There’s too much pressure here for the cows to handle, just let me drive ’em up the ditch away from here.”

He was not convinced I could drive the cows myself, and so he had a tow truck drive along side me on the shoulder and a couple of other people walk along the side of the road, just in case
These were Holstein cows, and I have to say I’ve never seen Holsteins act up like these were, but they were having a really bad day.

I began driving them away from the commotion. It didn’t take long, probably less than 200 yards, and the cows started grazing as we were moving along. When I saw that, I knew I had won. Those cows were not going to go back onto the road.

A couple of guys showed up with trailers and panels to catch the cows. They didn’t have enough panels to get all the cows in at one time. While they loaded the first half of the cows, the other bunch started to lay down. That’s when I walked back to my truck and left.

Steve Cote’s New Stockmanship Book

Posted June 26th, 2019 — Filed in Miscellaneous, Stockmanship

The new book, Manual of Stockmanship, is now offered for sale. It has many more elements of
stockmanship and grazing lands (and riparian area) management for the range rider over the
2004-150 page book. The 2004 book has undergone substantial expansion to include a great
many more details and helpful diagrams about working stock in facilities, sorting, weaning,
handling pairs, dealing with sensitive or aggressive stock, loading and dealing with handling
issues common to all producers. It also includes sections on bison and grazing and soils that
are remarkable accounts that we can use to enhance, protect or restore our grazing lands. This
book, while an exhaustive manual for range riders, has very useful information for all
operations including feedlots, dairies and smaller operations.
For information on the book, please contact Steve or Susan Cote at 731-336-1167, text or
Upcoming Stockmanship School-for riders
Whit Hibbard and myself will be instructing a 4 day hands-on school for range riders starting
the end of September, 2019 at the Cottonwood Ranch in the O’Neil Basin in Nevada. I’ve held
many schools at this ranch before and it’s a great place to learn stockmanship. The school
admission prioritizes people that graze public lands and the teaching emphasis is on handling
herds for enhancing riparian areas and upland range resources. I will be announcing the details
on my website ( and Facebook (Steve Cote) soon.

Shipping the First Marketing Book Orders!

Posted June 17th, 2019 — Filed in Marketing

On March 1 we came up with the idea of transcribing the Bud Williams Marketing DVD and putting it together with all the posts from the subscription website into a book.

Today, June 17, we are shipping out the first books! If you have already ordered your copy, it will ship now. If you haven’t ordered yet and want to, click here for ordering information.

Richard and Tina came over to help with the first shipping (Tina took photos and wrote this web post).

Pup Harassing Horses

Posted March 29th, 2019 — Filed in Stockdogs

Question:    We adopted a red heeler/border collie cross pup.  She is now 6 months old.  We’ve worked only on basic commands – come, sit, off.  She has done very well.  About a month ago she started chasing the horses.  She is still somewhat scared of them, but is super excited when they turn and run.  She seems to be very instinctive about coming from behind and turning them to us, but has also been testing her teeth with nips to their feet.  Once she’s focused on a horse or a cow, she will not come when called.  We have a very small herd of cattle – 38 cow/calf pairs and we don’t want to start her working them because we don’t want to ruin her.  She’s much more instinctive than the heeler we previously had. I can’t seem to find any advice on getting her to stop pestering the horses though – aside from one guy who told us that a stock dog can never be loose unless it’s working.  Is this true??

Answer:     A pretty good way to ruin her is to scold her for not coming to you when she is chasing the cattle or horses.  In her mind you are scolding her for working.  If you are successful in teaching her not to harass the horses at her age, it’s a pretty good bet she won’t make much of a cow dog when she grows up.

Bud wrote a lot about starting a pup on our website.  I know it is a lot to wade through, but if you are serious about making you pup a good stockdog I think it will be worth your time to read them.

The guy who told you “a stock dog can never be loose unless it’s working” is pretty close.  We made pets of all of our stockdogs,  but unless we were with them, they were either penned or tied.   The last thing we wanted was for our dogs to “make a life” that didn’t include us.  This is especially true of a young dog.

It Makes a Difference for that One

Posted January 27th, 2019 — Filed in Stockmanship

[Note from Tina—]

As you know, Mom and I kicked “writing the book” into high gear at the beginning of January. We’ve been building time-lines, collecting resources, writing schedules, and recording stories. One of the resources we had was a big envelope of letters Mom had written to our good friends Rich and Carolyn Hunt in Northern California between 1978 and 2005. Carolyn saved those letters and returned them to Mom for the express purpose of using them for the book! I finished typing them in last week, and they were full of great stories on their own as well as insights into other stories Mom will flesh out.

One item I found interesting, and a little sad, was this part from a letter Mom write September 5, 1989 when Dad was just breaking out of his first “retirement” and really getting into teaching large numbers of people. Mom write:

“One of the things they are having trouble with is the cattle don’t settle down and enjoy their new paddock. They either walk the fences or go over them. They don’t pick up their calves when they move the cattle to a new paddock, so they have to leave the gates open between several paddocks which pretty well negates the whole idea. I guess the coyotes have gotten smart to the fact that when they move the cows out, the calves are easy pickin’s.”

The sad part is, we hear these exact words from attendees of our schools today even though Dad’s teachings (which reached an astounding number of ranchers for thirty years) showed exactly how to stop each of these challenging situations.

Richard and I were talking today about how, sometimes, it does get depressing to think that maybe we are fighting a losing battle. Maybe no one is listening as we carefully try and explain how to “get their minds right” and various other keys to Proper Stockmanship (that Dad also carefully explained in his many schools).

But then we were reminded of the call we got a few days ago from a student who had received a new load of calves, and one wasn’t eating yet. We talked with him about proper driving and working with them all, and yesterday he messaged us a shot of all the calves peacefully eating at the bunk!

This reminded us of the story of the Starfish Thrower. I googled a little to try and get the proper wording and found the story has actually been told and re-told in many different ways from the original book described here. However, I liked the version below I found on this web page.

A young girl was walking along a beach upon which thousands of starfish had been washed up during a terrible storm. When she came to each starfish, she would pick it up, and throw it back into the ocean. People watched her with amusement.

She had been doing this for some time when a man approached her and said, “Little girl, why are you doing this? Look at this beach! You can’t save all these starfish. You can’t begin to make a difference!”

The girl seemed crushed, suddenly deflated. But after a few moments, she bent down, picked up another starfish, and hurled it as far as she could into the ocean. Then she looked up at the man and replied, “Well, I made a difference to that one!”

The old man looked at the girl inquisitively and thought about what she had done and said. Inspired, he joined the little girl in throwing starfish back into the sea. Soon others joined, and all the starfish were saved.

— Adapted from ‘The Star Thrower’ by Loren C. Eiseley

I think this message fits in well as we come up to the 2019 Bud Summit, a gathering of “Budders,” subscribers to the website, sharing the word about Bud Williams Proper Stockmanship (and Livestock Marketing).

Maybe, just maybe, there will come a day when every rancher will be able to drive his pairs to new paddocks and have them put their heads down and graze quietly. Until then, those of us teaching and sharing Dad’s methods will continue to throw the starfish and “make a difference to that one!”

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