Understanding what is meant by sell/buy marketing is still confusing some people.

If I mention selling an animal and keeping the money and feed, not buying another animal immediately, someone will say that is a buy/sell. Or if you buy an animal without selling an animal, they say that is a buy/sell. Virtually every transaction is sell/buy; it would be very difficult to have them be something else. Every transaction is sell/buy, the problem is most people think it is buy/sell. They buy something without realizing they sold something to get it which is a sell/buy.

Then they think in terms of what they paid for the animal and what they need to sell it for to make a profit. That is buy/sell thinking, while actually it will be a sell/buy transaction.

• If we work, that is selling our labor for money or benefits, that is a sell/buy.
• If we sell that money and some feed to buy an animal, that is a sell/buy.
• If we sell that animal and buy money and buy back the feed the animal has not eaten, that is also a sell/buy.
• If we want to sell that money and feed and buy another animal, this is also a sell/buy.
• If we do not sell the money and feed and buy another animal, that will not change it to a buy/sell transaction.

Just remember that when someone tells you a certain trade is buy/sell, it is only because they do not understand sell/buy very well. That person would find it very difficult to make the transaction actually be a buy/sell.

We could have a ranch or farm and never buy an animal and still use sell/buy marketing. The animal can be part of the sell/buy but does not have to be, and it will still be a sell/buy. Sometimes the money and feed are the most underpriced. Why would we sell them and buy something that is overpriced to them? When an overpriced animal is sold it will very seldom be paid for with another animal almost every time a person will receive money for the animal. When an overpriced animal is sold and money is received that is a completed sell/buy. Then we have the option to sell the money and buy an animal. This will be another sell/buy. There are two transactions and neither one is a buy/sell.

When we sell the overpriced animal and want to take the money received and buy another animal that is underpriced, this should be done within a short period of time. If we wait, the underpriced may not stay underpriced very long. If we do wait then at some later time it is possible to sell our money and feed and buy the most underpriced animal at that time, and this will still be a sell/buy. No matter how well we do or how bad, it will still be a sell/buy, and it would be very difficult for anyone to change that or any other transaction to a buy/sell.

Sell/buy marketing is to get you to quit thinking buy/sell and realize that all transactions are sell/buy. Then, when you are thinking sell/buy, how to have it help you to be more profitable.

In traditional (buy/sell) thinking, we purchase an animal with the hope that, when we want to sell it, we can sell at a profit.

My goal is to teach people to realize that animals aren’t the only thing in their inventory. Money and feed are also part of the inventory. You should learn to recognize which classes of animals are under and over priced, but you also should learn to recognize when your feed and money are the most underpriced thing in your inventory, then you can make an informed marketing decision.