Announcing our new Book, “Proper Livestock Marketing 101”

Posted June 16th, 2019 — Filed in Marketing

In the process of collecting material for a book about Mom and Dad’s life, I (Tina) realized the depth and importance of material on the subscription website written by Dad about livestock marketing. I had read them all at the time Dad wrote them, but hadn’t re-read them recently. Also, the process of reading through the posts on the website starting with the earliest ones is a little tedious (at best).

In talking with Mom and Richard, we tried to think of the best way to distribute Dad’s writings about marketing. We decided to transcribe the marketing DVD for the introduction to Dad’s marketing techniques and then include almost all of the posts from the website on the topic of marketing in a form that’s much easier to read and digest. You can even make notes on the margins!

The name we chose for the book, “Proper Livestock Marketing,” is taken from Dad’s repeated reference to the word “proper” to describe his marketing thought process just as he used it to describe his stockmanship.

Along with the 340 page, spiral bound book, buyers will receive a thumb drive with all the livestock marketing excel files Richard and I have developed along with access to the Hand ‘n Hand website for updates and videos explaining their use (a $225 value!). We have also designed and included some paper worksheets for those who want or need to do the work by hand.

Lifetime access to the website will also come with the book.


The price of the book is $400 U.S. which includes postage to U.S. locations. For orders to Canada and Australia, please include an additional $25 U.S. For other locations, call or email.

However, if you previously bought the Bud Williams Marketing DVD from Bud & Eunice, you qualify for the discounted price of $200 U.S. (same postage as above).

Or, if you attended one of Hand ‘n Hand Livestock Solutions’ Marketing Schools or bought the excel files, you qualify for the even more discounted price of $100 U.S. (same postage as above). The reason for this price difference is that the Hand ‘n Hand students already have access to the excel files.

All discounts expire on December 31, 2019! 

To order your book

If you have a question about whether you qualify for one of these discounts, please email or call Eunice before sending your check ( or 417-719-4910). We will only be issuing the discount to the exact qualifying person in our database.

We must collect 8.1% sales tax if we ship to a Missouri address.

Mail a check in U.S. funds made out to “Bud Williams Stockmanship” for the price (plus shipping or sales tax if applicable) along with your mailing address, phone number, and email address to:

Eunice Williams
1519 E Erie St, Apt #206
Springfield, MO 65804

We are shipping books now!