{"id":2234,"date":"2019-06-16T13:59:08","date_gmt":"2019-06-16T18:59:08","guid":{"rendered":"https:\/\/stockmanship.com\/?p=2234"},"modified":"2023-05-25T06:09:21","modified_gmt":"2023-05-25T11:09:21","slug":"announcing-our-new-book-proper-livestock-marketing-101-2","status":"publish","type":"post","link":"https:\/\/stockmanship.com\/?p=2234","title":{"rendered":"“Proper Livestock Marketing 101”"},"content":{"rendered":"

In the process of collecting material for a book about Mom and Dad\u2019s life, I (Tina) realized the depth and importance of material on the subscription website<\/a> written by Dad about livestock marketing. I had read them all at the time Dad wrote them, but hadn\u2019t re-read them recently. Also, the process of reading through the posts on the website starting with the earliest ones is a little tedious (at best).<\/p>\n

In talking with Mom and Richard, we tried to think of the best way to distribute Dad\u2019s writings about marketing. We decided to transcribe the marketing DVD for the introduction to Dad\u2019s marketing techniques and then include almost all of the posts from the website on the topic of marketing in a form that\u2019s much easier to read and digest. You can even make notes on the margins!<\/p>\n

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The name we chose for the book, “Proper Livestock Marketing,” is taken from Dad\u2019s repeated reference to the word “proper” to describe his marketing thought process just as he used it to describe his stockmanship.<\/p>\n

Along with the 340 page, spiral bound book, buyers will receive access to all the livestock marketing excel files Richard and I have developed along with access to the Hand ‘n Hand website for updates and videos explaining their use (a $225 value!). We have also designed and included some paper worksheets for those who want or need to do the work by hand.<\/p>\n

Lifetime access to the stockmanship.com\/subscription<\/a> website (a $200 value!) will also come with the book.<\/p>\n

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To order your book<\/h2>\n

Click here<\/a> for how to order your book.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the process of collecting material for a book about Mom and Dad\u2019s life, I (Tina) realized the depth and importance of material on the subscription website written by Dad about livestock marketing. I had read them all at the time Dad wrote them, but hadn\u2019t re-read them recently. Also, the process of reading through […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2234","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/stockmanship.com\/index.php?rest_route=\/wp\/v2\/posts\/2234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stockmanship.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stockmanship.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stockmanship.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/stockmanship.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2234"}],"version-history":[{"count":19,"href":"https:\/\/stockmanship.com\/index.php?rest_route=\/wp\/v2\/posts\/2234\/revisions"}],"predecessor-version":[{"id":3027,"href":"https:\/\/stockmanship.com\/index.php?rest_route=\/wp\/v2\/posts\/2234\/revisions\/3027"}],"wp:attachment":[{"href":"https:\/\/stockmanship.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stockmanship.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stockmanship.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}