Marketing is a very simple concept, but people really like to make it complex and difficult. First, we should understand what we are selling. It could be feed. It could be animals. It could be our labor. It could be our skill at various parts of what we sell. Most

We in the livestock industry should keep a proper balance of assets which are: 1. Money 2. Feed 3. Animals If we start out with money and we use some of it to buy land that will grow feed, we will have feed to sell. This feed can be grain

Droughts have caused some serious problems around the world, both financial and emotional, so I’m not saying that a drought isn’t bad. Yet, in the U. S. more problems are caused by how we handle the drought than the drought itself. A drought doesn’t start after six months or a

We constantly hear how hard it is for a young person to get started in farming or ranching. It is no harder for someone to start in farming or ranching now than it was 70 years ago. The difference is that young people want to start with a place that

It seems like more and more people are looking for something that will make a lot of money with no risk. This is not easy to find. Risk and big profit go together. When investing, the things that usually return the most profit have the most risk. Knowledge and work

People like to talk about goals. I only have one. That is to do better or to know more than I did yesterday. People in business should have only one goal. That is to be profitable. There are other things you would like to have happen, but put profit first.

We are Grass Farmers. Sometimes people get a little confused about what provides our income. It is the grass or feed that we grow. Animals are just one way to market the grass or feed. Grass is not our enemy, animals could be. Learn to love our grass and not

When I was young, people on farms and ranches prepared for things. In the area where we lived, people worked hard everyday to stay prepared. Since they didn’t know if it would be wet or dry or if the winter would be cold or mild, they had to be prepared

Most people would like to have a crystal ball and be able to know what the future will be. Recently, a psychic magazine went broke. When asked, the owner said, “We didn’t see it coming.” People in agriculture are also searching for a way to foretell the future. We use

It is interesting to me that people today complain about almost everything. When we get up in the morning it is a good day or a bad day. We are happy or unhappy. Only we can decide that. Other people can’t. It is up to us . . . It