At our Marketing School you will learn the advantages of Sell-Buy marketing which gives you your profit at the time that you replace your inventory so you “know” that you are trading at a profit as opposed to Buy-Sell marketing where you can only “hope” that your animals will be priced so that you will have a profit when you decide to sell.

You will learn how to know which class or weight of animals are over-priced and which are under-priced.

The cow/calf producer will learn how to value the animals in his herd (heifer calves, yearling heifers, bred heifers, first-calf heifers, mature cows) so that he can make an intelligent decision when it comes to deciding how many heifers to keep for replacements, how deep to cull the cow herd, etc.